You have to email those contacts based on their behavior - whether they’ve registered, attended, made a purchase, etc. Your webinar should generate and grow a contact list. So you need to do more than show them a video! You want them to do something that turns them into qualified leads, or customers. Speaking of which… “.build a pre-and-post-webinar marketing system around to get conversions.”Īs I mentioned, the purpose of a webinar is to convert attendees. But for business - for growing a brand - a webinar has to be part of a larger system - with all the tools that make that system work. Yes, people call all kinds of things “webinars.” We can respectfully disagree on the semantics. If what you’re using doesn’t do all ’s not really webinar software, per se. It should enable you to easily do things like social sharing, automatic email sequences, creating registration and “Thank You” pages, embedding sales offers, and more. Webinar software should include ways to record and manage the email addresses of everyone who signs up for your webinar. The reason is that real webinar software, besides streaming/hosting videos, also acts as a sort of CRM (Customer Relationship Management) software. These things are not webinar platforms. They’re awesome for what they’re for - but not webinars. What I’m selling you on is simply the truth: Webinar software is more than a video platform.
Ok, this is not the part where I try to sell you on WebinarNinja (there’s a free 14-day trial for that). “.upload into a dedicated webinar software…” The actual content should be shorter, like less than 40 minutes total for most purposes. Multimedia content - other videos, music, or animations you embed into the presentation.Īnd of course, the timing and pace have to be different.Īn evergreen webinar should be shorter, and not just because there’s no banter or Q&A.Editing the recording to make it smoother and more polished.So you have to find other ways to make this thing engaging. Those ways can include: There’s no chat, no Q&A, no “Hi, tell us where you’re from!” No banter. What you present to a live audience is way different from what you’ll prepare for automation. Let’s unpack that definition: “.a presentation you record specifically for automation.” It’s not YouTube content or a Facebook Live presentation.Ī true evergreen webinar is a presentation you record specifically for automation, upload into a dedicated webinar software, and build a pre-and-post-webinar marketing system around to get conversions. Just because it’s a video doesn't make it an “evergreen webinar.”Īn evergreen webinar isn’t a replay of a live webinar, or a simulated live webinar.
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